PRODUCT ID : DCGS112613B1
Smokey Bear also know as Smokey the Bear, is one of the most popular advertising mascots the American history. In 1944 an advertising campaign was created featuring Smokey Bear with the slogan "Smokey Says - Care Will Prevent 9 out of 10 Forest Fires". Smokey Bear's later slogan, "Remember... Only YOU Can Prevent Forest Fires", was created in 1947 by the Ad Council. In April 2001, the message was updated to "Only You Can Prevent Wildfires".
According to the Ad Council this iconic mascot of the United States Forest Service and his message are recognized by 95% of adults and 77% of children in the United States.
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